Ten Fascinating Statistics About Baby Boomers

Feb 19, 2019


Welcome to Advisor Research Partners, your trusted source for valuable insights and analytics in the business and consumer services industry. In this article, we will explore ten fascinating statistics about baby boomers, a generation that has significantly shaped our society and economy.

1. Demographics

Baby boomers are individuals born between 1946 and 1964, making them currently aged between 57 and 75 years old. They represent a large portion of the population, with an estimated 73 million baby boomers in the United States alone.

With such a significant demographic presence, businesses and organizations need to understand the preferences, needs, and behaviors of this generation to effectively cater to their demands.

2. Purchasing Power

Baby boomers hold immense purchasing power, accounting for over 50% of all consumer spending. They have substantial disposable income and tend to prioritize quality over price.

Businesses targeting this demographic must develop tailored strategies to attract and retain baby boomer customers by emphasizing the value, durability, and reliability of their products or services.

3. Workforce Impact

Baby boomers have had a significant impact on the workforce throughout their careers. They are known for their work ethic, leadership skills, and experience. However, as they reach retirement age, their departure from the workforce creates both challenges and opportunities.

Understanding the evolving dynamics of the labor market in relation to the baby boomer generation is essential for businesses and organizations to address knowledge gaps and plan for succession.

4. Healthcare Trends

As baby boomers age, their healthcare needs become increasingly important. This generation has witnessed advances in medical technology and an emphasis on healthy living.

The healthcare industry must adapt to the growing demand for services targeting age-related health issues, preventive care, and overall well-being among baby boomers. This presents opportunities for innovative solutions and tailored healthcare programs.

5. Retirement Planning

Retirement planning is a crucial aspect for baby boomers nearing the end of their careers. With longer life expectancies, many are seeking financial security, healthcare coverage, and enjoyable post-retirement activities.

Financial advisors and retirement planning firms can provide valuable guidance, assisting baby boomers in achieving their retirement goals and ensuring a smooth transition into this new phase of life.

6. Digital Adoption

Contrary to popular belief, baby boomers are embracing digital technologies. Studies show that a significant majority of baby boomers actively use smartphones, browse the internet, and engage in social media.

Businesses should leverage these digital channels to connect with baby boomers, establish a strong online presence, and develop targeted marketing campaigns to effectively reach this audience.

7. Travel and Leisure

Baby boomers have a strong desire for travel and leisure experiences. They value exploration, adventure, and cultural enrichment.

The travel industry should cater to their preferences by offering diverse destinations, tailored tours, and unique experiences that resonate with their interests and aspirations.

8. Philanthropy

Many baby boomers are actively involved in philanthropic endeavors. With their accumulated wealth and desire to make a positive impact, they contribute to various charitable causes.

Non-profit organizations should recognize and engage with baby boomers by highlighting opportunities for meaningful contributions and emphasizing the impact they can make on society.

9. Entrepreneurial Spirit

Baby boomers exhibit a strong entrepreneurial spirit. With experience, industry knowledge, and financial resources, they often venture into business ownership or consultancy.

Business and consumer services providers can benefit from collaborating with baby boomers, leveraging their expertise, and tapping into their extensive networks.

10. Legacy and Impact

Baby boomers have left a lasting legacy on society, shaping cultural, economic, and political landscapes. Their impact will continue to be felt for years to come.

Understanding the contributions and values of baby boomers is instrumental in appreciating their influence and ensuring their needs and aspirations are met.


In conclusion, the baby boomer generation holds tremendous influence in numerous aspects of society. As a business or organization operating in the consulting and analytical services industry, it is crucial to recognize the significance of baby boomers and cater to their specific needs, preferences, and aspirations.

At Advisor Research Partners, we provide in-depth analysis, data-driven insights, and expert guidance to help you navigate the complexities of this influential demographic. Contact us today to explore how we can assist you in harnessing the potential of the baby boomer market.

Interesting insights about Baby Boomers! đź“Š
Nov 8, 2023